Koichiro Fukasawa
( CEO Wasabi Communications)

Koichiro founded Wasabi Communications in 2002, which is now Japan's leading international SEM firm, after his career as an PR and communication officer with the Japanese government. Wasabi Communications has been running Japanese and Asian international SEM campaigns for clients including Fortune 500 companies.
Koichiro is a former Board Member of SEMPO (Search Engine Marketing Professional Organization) and Chairperson of SEMPO Japan.  
He is also a regular speaker at Search Engine Strategies conferences in Tokyo and China. Publications include "SEM: Search Engine Marketing", one of the first books on SEM published in Japan.

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