Speakers

Mr. Yip Kwok Cheung
(CEO of Tradeeasy)

Mr. Yip Kwok Cheung, a graduate of Australian National University in Economics (international trade) and Accountancy Major, is one of the founders and Managing Directors of Tradeeasy Holdings Ltd. Mr. Yip started off his business odyssey right after graduation. He was the founder of a number of successful international trade-related and service-oriented operations in Hong Kong and Australia. In November 1996, Mr. Yip joined in Tradeeasy Holdings Ltd. and be Managing Director, in which he was responsible for the Group's management and development strategies. As a veteran entrepreneur, Internet strategist and specialist in international trade with unrivaled experience and knowledge, he was invited to be a columnist in one of the leading financial newspapers in Hong Kong, commenting on corporate management and Internet business models. He is also the author of two best-selling books on the same topics in 2006.

 

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