Micah Fisher-Kirshner
(Search Strategist，Red Bricks Media)

As a seasoned search strategist for Red Bricks Media, Micah's industry expertise ranges from ecommerce and publishing to enterprise and gaming. With his rigorous and data-driven approach to SEO, he has improved client ROI and ROAS by more than 200%.  Micah uses his experience with regression analysis, developing new online ROI metrics, and market research to improve the quality of clients' interactive campaigns. His other specialties include international SEO, analytics, reporting, web marketing channels integration, and other business intelligence improvements.

Micah holds a Masters in Pacific International Affairs from UCSD, concentrating on International Economics and China, and a Bachelor's in International Affairs from The George Washington University. In addition to SEO, his other abiding interests include chess, computer games, and current affairs in China.

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