搜索大会演讲人-演讲人介绍

 

冯天放-赢时代演讲嘉宾

 

冯天放


2010年加入百度，任百度搜索引擎营销部首席顾问，负责搜索营销培训认证体系建设、搜索营销市场推广及行业与产品分析

 

曾就读上海交通大学，并随后于美国斯坦福大学获得管理学硕士学位。此后在硅谷工作，担任美国顶级搜索营销机构Efficient Frontier高级分析师，全面负责本田汽车、Nordstrom、微软Bing旅游搜索、Expedia全球等知名企业的搜索营销策略指导。对搜索营销、在线营销、数据分析等领域见解深入，拥有深厚的国际化及跨行业管理经验。

Tianfang Feng joined Baidu as Chief Consultant for Search Engine Marketing. He oversees Baidu Search Marketing Professional Certification Program, SEM analytics and product integration.

Prior to Baidu, Tianfang served at Efficient Frontier, a leading digital performance marketing company where he was responsible for SEM analytics and strategic planning for clients across verticals, including Honda USA, Nordstrom.com, Bing Travel Engine and Expedia Global. He was also tasked with the expansion of Efficient Frontier in APAC.

Tianfang has a BS in Electrical Engineering from Shanghai Jiaotong University and an MS in Management Science from Stanford University.

 

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