数据显示bing广告点击率处于领先
Chitika 赢时代小编 2009-12-09 08:49 次阅读
据美国搜索营销公司Chitika的数据显示，微软必应(Bing)的广告点进率(click-through rate)为1.74%，在三大搜索引擎中仍然处于领先地位，比谷歌高77%。
在10月底、11月初的2周内，必应的点进率约为1.74%，较谷歌的0.98%高出77%，雅虎则为1.37%。这表明必应的搜索引擎能够更为有效地吸引用户点击广告。今年7月必应刚刚发布时，Chitika的报告显示，必应的点进率比谷歌高50%。而目前看来，必应仍然在三大搜索引擎(谷歌、雅虎和必应)中拥有最好的效果。但Ask和AOL的点进率却高于必应，二者分别为1.76%和2.50%，分别较谷歌高出79%和154%。Chitika从该公司的客户中提取样本，并以谷歌的点进率为基准加以分析从而得出上述数据。
Back in July, we looked at how often Bing users clicked on ads when compared to Google and Yahoo! users. Bing users showed a 50% higher ad click rate than Googlers, so at the time our preliminary conclusion was that Bing’s success was being driven in a big part by Microsoft’s huge, expensive advertising blitz.
Now that December is upon us, and Bing keeps showing its ability to push Google from a technology standpoint, we decided to revisit and see how the numbers were looking. As it turns out, Bing users are still clicking on ads at a prodigious rate – in fact, the CTR of users who come to the Chitika network via Bing is over 75% higher than those who come from Google.
Now, it must be mentioned that Bing is still a distant third place in terms of traffic sent – Google dominates with 84% of search traffic, followed by Yahoo! at 7.40%, and Bing holding at 5.75% (AOL and Ask both have just over 1% of search traffic coming into the Chitika network). However, all things being considered the same, driving one Bing user (or AOL or Ask user) to your site can be more valuable than driving one Google user.
